IT Strategy & AI Advisory for Better Business Decisions
Helping CEOs, executive teams, and boards make technology decisions that support growth, cost control, and risk management.
Founder-led. Vendor-independent. Outcome-focused.
The Challenge
Organizations often invest significantly in IT and AI without a clear line of sight to how those decisions support growth, cost control, or risk management.
The challenge is rarely technology itself. It is clarity — around priorities, governance, decision ownership, and success metrics.
When that clarity is missing, IT operates in parallel to the business rather than supporting it.
What Hola CEOs Does
Hola CEOs works with business leaders to bring structure and clarity to technology decisions:
- Defining IT strategy and governance aligned with business objectives
- Providing CIO-level advisory perspective to executive teams
- Enabling informed decision-making around IT and AI initiatives
- Aligning technology investments with operational and financial realities
The focus is always on outcomes — not tools.
How We Work
Hola CEOs works in an advisory and leadership capacity, supporting executives and organizations in making and carrying forward critical technology decisions — overseeing and coordinating implementation and delivery vendors, without acting as one.
The objective is clarity, alignment, and better decisions — before execution begins.
Selected Advisory & Leadership Experience
Salvador Orellana has held senior IT leadership and advisory roles in regulated, operationally complex, and growth-oriented environments.
- Senior IT leadership within a global energy company (Repsol), supporting the IT operations across Ecuador, Argentina (west), Andean and the Caribbean regions
- Advisory and board-level work with financial institutions and regulated entities (e.g. Banco del Pacífico)
- Advisory roles within industrial and energy groups (e.g. Grupo CORPETROLSA)
- Service and operations-focused organizations (e.g. Jardines de Manabí)
- U.S.-based SMBs and franchise operations (e.g. Senior Helpers Fort Myers-Cape Coral)
If you’re navigating important technology decisions and want an independent, senior perspective, we can start with a conversation.