For Southwest Florida SMBs
When a Naples homeowner asks AI for your service, who does AI name?
Your customers in Fort Myers, Naples, Cape Coral, and Babcock Ranch are already asking ChatGPT and Google AI Overviews for “the best [your service] near me.” If your business isn’t in the answer, you don’t get the call.
Local search is already rewriting itself around AI.
Google AI Overviews
“Near me” searches now show AI answers above the map pack. Being in the answer matters more than ranking in results.
Perplexity / ChatGPT
Local buyers are increasingly starting with AI chat, not Google. AIDR determines whether you appear.
Review synthesis
AI reads and summarizes your reviews. Your rating isn’t the whole signal — what reviews say about you is.
The six AIDR variables — applied to local SMBs.
- Discoverability — Do you appear for “[your service] near me” or only for “Hola CEOs”?
- Interpretability — Can AI describe your service, coverage area, pricing ballpark?
- Verifiability — Google reviews, BBB rating, Chamber listings, licenses
- Consistency — Your NAP (Name, Address, Phone) identical on Google, Yelp, Facebook, Chamber, BBB
- Comparability — Do you appear when AI compares “top [category] in SWFL”?
- Buyer Readiness — Hours, service area, pricing cues, booking flow — can AI answer a buyer’s next question?