Senior IT leadership meets AI discovery.

The shift we’re responding to

Buyers—at any size, in any country—are increasingly starting their search with AI rather than Google. ChatGPT, Perplexity, Gemini, and Google AI Overviews are answering category questions before any human-to-human contact. 

The companies that appear on that shortlist get the call. The others don’t exist in that buyer’s conversation.

Why AIDR exists

Hola CEOs was founded on a simple observation: the businesses that need this most—local SMBs in US, exporters across LATAM—are the ones least equipped to act. Marketing agencies pitch them ads that don’t move AI answers.

SEO firms optimize for a search behavior that is being replaced. There was no measurement, no methodology, and no playbook. AIDR is that playbook.

Founder

Salvador Orellana brings two decades of senior IT and advisory work across regulated, operationally complex, and growth-oriented organizations: Repsol (energy operations, Ecuador/Argentina/Andean/Caribbean), Banco del Pacífico (regulated finance), Grupo CORPETROLSA (industrial and energy group), Jardines de Manabí (agri-export operations), several locations of Senior Helpers nationwide (US franchise), and other SMBs in Southwest FL.

Bilingual by default. Vendor-independent by design. Outcome-focused by habit.

Vendor-independent by design

Hola CEOs does not resell software, take affiliate fees, or accept platform commissions. When we recommend a tool or a fix, it’s because your data says so — not because someone paid for the placement. This is the difference between a marketing agency and an IT services firm.