How I Work

Hola CEOs works in an advisory and leadership capacity, supporting executives and organizations in making and carrying forward critical technology decisions — overseeing and coordinating implementation and delivery vendors, without acting as one.

The work is grounded in a few clear principles:

• Independent and vendor-neutral
• Business-first, technology second
• Pragmatic and financially grounded

Technology decisions are framed in terms of business priorities, financial impact, and risk — not features.

Advice reflects real operational constraints, budgets, and organizational maturity.

Engagements typically begin with a focused conversation or targeted assessment to clarify context, priorities, and decision points.

Depending on the situation, Hola CEOs may act as:

• A strategic advisor to the CEO or leadership team
• A CIO-level advisor supporting internal IT leadership
• A board-level sounding partner for technology and AI decisions

The objective is always the same: clarity, alignment, and better decisions — before execution begins.